USC Athletics announces NIL agreement with Stay Doubted

USC Athletics | June 15 2022

Los Angeles Any USC student-athlete who desires knowledgeable service supplier to help his quest for alternatives None will quickly get this service via a third-party company.

USC Athletics has reached an settlement with keep suspiciousa state-of-the-art media company empowering the following technology of student-athletes and followers, to supply NIL-enhanced companies to its student-athletes, Director of Athletics at USC Mike Bon Introduced at the moment (June 15).

Keep Doubted has managed over $63 million in sports activities partnerships, together with greater than $1 million in staff sports activities partnerships within the first 12 months of the NIL period. She additionally has a powerful shopper record within the model partnerships house, having labored with corporations like Amazon, Microsoft, State Farm, Verizon, lululemon, and plenty of others.

Keep Doubted has created a subsidiary, BLVD LLC. , which can function as an company and media firm solely serving USC student-athletes to assist advance NIL alternatives. Keep Doubted can have a minimum of seven full-time staff devoted to BLVD actions.

“From the second the NCAA reviewed its guidelines concerning using NIL, President Carol L. Folt inspired me to develop the very best NIL help program within the nation for our student-athletes in step with our imaginative and prescient to be probably the most student-athlete-focused program we offer dozens of companies to help,” Bohn stated. All features of a scholar’s athletic expertise: teaching, drugs, educational, vitamin, power coaching, sports activities psychology, profession planning, and way more. NIL is a brand new dimension of the student-athlete expertise, and we wish to present best-in-class companies to our student-athletes within the subject as we do others.”

“I’m grateful to Chief Folt for her management and steering as we developed this program. We’ve patiently studied the NIL setting inside our program and nationally to tell our decision-making. We imagine that each student-athlete ought to have the help of NIL assets and presently solely about 3% of our student-athlete have participated At skilled service suppliers. We try to help our student-athletes in each manner, together with within the NIL house. We’re happy to have the ability to meet this want and make these assets out there via a good, certified third celebration to our student-athletes in the event that they want to profit.”

All USC student-athletes can have the chance to voluntarily subscribe to non-exclusive NIL illustration via BLVD. Scholar-athletes will signal their industry-standard illustration agreements with BLVD. The College won’t be a celebration to those agreements, and won’t obtain any share of the proceeds from the NIL Scholar Athletic Endeavors. Whereas BLVD will present its companies solely to USC student-athletes, these student-athletes also can complement their BLVD illustration with different skilled service suppliers. All BLVD actions will probably be carried out in a fashion in step with California legal guidelines, NCAA guidelines, and the College of Southern California Title, Picture, and Similarity (NIL) Scholar Athletic Coverage.

“For the reason that inception of NIL, the main target has been on creating sustainable, long-term constructions that put student-athletes on the forefront of industry-leading alternatives and assets,” stated Michael Jones, CEO of Keep Doubted. “This association achieves that and extra. The financial power of Los Angeles is a differentiating issue that’s arduous to match. We’re prepared to make use of Keep Doubted’s community of name companions and in-house capabilities to ascertain BLVD as a pacesetter within the NIL period.”

By its companies, BLVD will assist develop NIL alternatives for USC student-athletes, together with sponsorships, group licensing, promotions, occasions, and merchandising. All USC student-athletes who voluntarily select to symbolize BLVD will probably be geared up with digital “media kits,” which will probably be out there on-line and showcase the student-athlete model, social media accounts, and key social media metrics.

BLVD will even function as an athlete-led scholar media firm to inform the tales of USC student-athletes by creating unique content material that will probably be disseminated throughout the numerous BLVD media platforms. So as to add unique content material for USC college students and athletes and beta programming, USC followers can have the chance to enroll in membership subscriptions. Varied ranges of membership will probably be out there, and members will get unique entry to NIL-related membership advantages from USC student-athletes, similar to cameo model appearances, occasion appearances, signed memorabilia, and extra. By their unbiased agreements with BLVD, USC athletes will probably be compensated for his or her participation in NIL actions related to creating unique content material and reaching membership privileges. USC student-athletes will even obtain income from any third celebration sponsorship related to unique BLVD content material.

Moreover, via their agreements with BLVD, USC student-athletes can have unbiased entry to different core NIL assets within the areas of accounting, banking, funding, tax, and regulation. To advertise their very own model, USC student-athletes can have the chance to reap the benefits of Let Creators Create, a media library and experiential program centered on empowering the following technology of creators. USC student-athletes will get tactical ideas, methods, and instruments from the largest creators.

To help its operations, BLVD will create an advisory board of influential leaders throughout varied educational, enterprise and philanthropic sectors to supply strategic path to the company. As well as, BLVD will invite USC alumni to turn into ambassadors to advertise BLVD actions and provides again to present student-athletes.

NIL’s third-party company mannequin arose from the imaginative and prescient of the USC NIL process drive that was commissioned by President Folt and co-chaired by Bohn and Senior Vice President and Basic Counsel Beong-Soo Kim. The duty drive’s efforts have been supported by School Athletic Consultant Dr. Alan Inexperienced and included representatives from athletics, college, the Workplace of Sports activities Compliance, the Workplace of the Basic Counsel, the Workplace of Authorities and Group Relations, Scholar Affairs, College Communications, and Branding and Licensing.

USC strategic planning and academic advisor Altius Sports activities Companions has suggested USC on the event of the Keep Doubted Settlement. “We’ve been pumped to be part of such an aggressive and revolutionary method since its inception and we sit up for seeing USC excel with our continued help and steering,” stated Celine Mangan, Altius Senior Accounts Govt. “This can be a revolutionary mannequin, and I’m assured that others will comply with.”

The Senior Govt Director of Athletics and Chief of Employees at USC Brandon Sosna: “From day one, now we have firmly believed that there isn’t a higher place within the nation than USC and Los Angeles for student-athletes to achieve success within the Nile period. Our market, sturdy alumni base, and industry-leading mentorship provide Altius and summer season skilled growth applications with Annenberg College Communication and Journalism, Marshall School of Enterprise, Gould School of Legislation, and different faculties present an unparalleled platform. When paired with these strengths with Keep Doubted and BLVD, we imagine now we have the nation’s most strategic and sustainable NIL help program for our student-athletes.”

BLVD will probably be formally launching later this summer season forward of the autumn sports activities season. BLVD will launch extra info for student-athletes on how you can voluntarily join, for followers on how to enroll in membership subscriptions, and for sponsors on how you can take part in alternatives with USC student-athletes in reference to the launch. The advisory board and ambassadors will even be introduced at a later time.

About staying questionable

Keep Doubted is a contemporary media firm that creates unique digital, audio, and bodily programming for next-generation audiences passionate concerning the intersection of the life-style and tradition of athletes. The Keep Doubted Firm has earned the belief of a number of the most outstanding athletes, innovators and Fortune 500 manufacturers, and has been seen at almost each main cultural second, together with the Tremendous Bowl, School Soccer Playoff, March Insanity, NBA All-Star Recreation and extra.


USC Soccer Head Coach Lincoln Riley

“This settlement and the creation of BLVD is a purpose of absolute distinction for each our present and future student-athletes. There may be merely nothing else like this in our sport. Combining BLVD with the numerous advantages of being in Los Angeles supplies an NIL program like no different.”


“I wish to be on the forefront of the altering panorama of collegiate athletics. With our settlement with Keep Doubted and BLVD, USC has declared itself a pacesetter within the subject of NIL. We wish to put assets into serving to our student-athletes thrive in all features of their expertise, and creating BLVD will give the Trojans further entry to reap the benefits of the alternatives NIL. Along with the inherent advantages of being in Los Angeles, I imagine we’re going to be an {industry} chief.”

The College of Southern California’s No Scholar Athlete Coverage

The imaginative and prescient of USC is to have an athletics program centered on college students and athletes within the nation. In step with this imaginative and prescient, we help the power of our student-athletes to earn compensation from third events for using their identify, likeness, and likeness (“Nothing”), in step with this coverage and the California Truthful Play Pay Act. USC needs to supply student-athletes with the identical rights instantly as of the efficient date of this Coverage and to interpret and apply the provisions of the Coverage in accordance with the authorized language and goal of the Pay To Play Act.

Completely nothing coverage